03 Mar March is the month to double down and get things done
We’re two months into the year. The hype of January has settled, February was a blur, and now, here we are—March. One more month before the end of Q1.
This is the month that separates people who stay consistent from those who get lost in the noise. It’s the point where people either build momentum or start overthinking. The new year energy has faded, and the real work begins.
And here’s where most people go wrong. They start chasing strategy too soon.
They get antsy. They feel like they should be further along. They start questioning whether they’re doing things the “right way.” So they start tweaking, adjusting, looking for a new plan, a better system, a different angle.
But this isn’t the time to shift gears. This is the time to double down.
I’ve seen this pattern in so many areas of life. The people who win—in business, fitness, relationships, or any pursuit—aren’t necessarily the smartest or most talented. They’re the ones who have the ability to hold focus long enough for something to stick.
If you’re feeling the itch to adjust your strategy right now, I want you to do something different: pause, breathe, and commit to seeing your current approach through.
Here’s why this matters and what you should focus on over the next few weeks.
1. Stop tweaking, start executing
A while ago, I had a friend who wanted to start a podcast. He did everything right—bought the equipment, designed the branding, even recorded a few test episodes. But six months later, nothing had been released.
Every time I asked him about it, he’d say something like:
“I just need to refine my format.”
“I want to make sure I launch the right way.”
“I’m thinking of switching up the structure.”
And I get it. We all want to do things well. But there’s a fine line between preparing and stalling. At some point, you have to stop tweaking and start executing. If you’ve been working on a project, a habit, or a business idea since January, you already know what works and what doesn’t. You don’t need to reinvent the wheel—you just need repetitions.
It’s like going to the gym. Imagine someone starts working out, and after three weeks, they’re already questioning whether weightlifting is the best strategy. They start thinking:
“Maybe I should do more cardio.”
“Maybe I need a different program.”
“Maybe I should try CrossFit instead.”
But the reality is, any plan works if you stick to it. The best results don’t come from constantly changing the method; they come from consistently showing up.
So before you change course, ask yourself:
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Am I actually following through with what I set out to do?
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Am I making progress, even if it’s slower than I expected?
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Am I getting distracted by the illusion of a “better” way?
If you’re still in the game, stick with the plan. Give it time to work before you decide to change direction.
2. Cut the noise, protect your focus
Distraction doesn’t always look like mindless scrolling on social media. Sometimes, it looks like new ideas, new opportunities, or well-meaning advice.
A few years ago, I was working on a project, and things were starting to gain traction. Then, out of nowhere, a different opportunity came up—something completely unrelated but exciting. It seemed like a good move, so I said yes.
Before I knew it, my time was being split between two different directions, and neither was getting my full attention. I wasn’t moving forward—I was just staying busy. And this happens to so many people. Just when you start making real progress, something pops up that seems just as important.
It could be:
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A new business idea that feels more exciting than the one you’re currently building.
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A sudden invitation to collaborate on a project that isn’t in line with your main focus.
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Advice from someone who means well but is pushing you in a completely different direction.
This is where focus is tested.
Most people think focus is just about avoiding distractions. But real focus is about having the discipline to ignore good opportunities in favor of the right ones.
So as you move through March, be ruthless about protecting your time and energy.
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Say no more often.
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Resist the urge to spread yourself too thin.
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Remind yourself that every “yes” to something new is a “no” to something else.
Give your current work the time and space it needs to grow.
3. Make March a test of endurance
Momentum isn’t built in one good week—it’s built in weeks and months of sustained effort. Think about marathon runners. The race isn’t won in the first few miles. The hardest part isn’t even at the start—it’s in the middle, when fatigue sets in, but the finish line still feels far away. That’s exactly where we are right now. January was the start line, February was the first few miles, and March is where stamina gets tested.
Anyone can start something. But those who stay locked in during this phase—the ones who push through even when the initial excitement fades—are the ones who get the best results. This is the month where it’s easy to get distracted, to start questioning whether what you’re doing is working. But the truth is, progress isn’t always obvious while it’s happening. The work you put in now might not show immediate results, but that doesn’t mean it’s not building something beneath the surface.
Instead of looking for a new strategy, lean into endurance. Show up even when it feels repetitive. Keep pushing, even when results seem slow. Trust that consistency will take you further than chasing the next big idea. The gap between where you are and where you want to be is measured in how well you can keep going when most people stop. Make March the month you refuse to stop.
March is a pivot month. It’s the last full month before Q1 ends.
It’s also the point where a lot of people start losing focus, looking for shortcuts, or changing direction too soon. But this isn’t the time to chase strategy—it’s the time to execute. So, here’s my challenge for you:
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Stick with the plan you started in January. Don’t tweak it just because progress feels slow.
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Protect your focus. Be intentional about what you say yes to.
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Treat March like a test of endurance. Push through, and don’t let distractions pull you away from the work that matters.
If you double down now, by the time Q1 ends, you won’t just be thinking about progress—you’ll be living it.
Have an amazing week,
M.T. Omoniyi
Three for you today
1. Judging the Speak Out Challenge
Last week I was privileged to be invited to be the chief judge at a public speaking competition called the Jack Petchy Speak Out Challenge. It was a full circle moment because I won the same competition over a decade ago in the same location.
I reflected on it on social media
2. I’m growing my team
I’m looking for a video editor to join my team. Their main role will be editing YouTube videos and social media clips for me to use across all my channels. The person needs to be flexible, adaptable and have exceptional communication skills. This is also a paid position.
3. Common Sense Network is growing
Common Sense Studios is looking for a reliable and detail-oriented Studio Assistant and Video Editor to support our recording sessions. This role is ideal for someone passionate about media production and looking to gain hands-on experience in a professional studio environment.
Key Responsibilities:
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Session Support: Assist clients during bookings by setting up equipment, ensuring the studio is ready, and addressing any immediate needs.
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Monitoring & Troubleshooting: Oversee recordings to ensure smooth operation, flagging and resolving any technical issues as they arise.
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File Management: Handle file transfers post-session, ensuring recordings are correctly saved and backed up.
General Studio Maintenance: Keep the studio space tidy and organized, restock supplies, and perform basic upkeep tasks while sessions are in progress.
Ideal Candidate:
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Basic understanding of audio and video recording setups (training provided).
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Strong attention to detail and ability to follow technical processes.
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Reliable, punctual, and able to work independently.
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Good communication skills and a customer-friendly attitude.
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Interest in media, podcasting, or production is a plus.